The secret of a good fit

Like jelly in a mould, immature feet can take on whatever shape they're forced into, so shoe shapes should always match the form of the foot. In toddlers this is wide at the toe and narrow at the heel, a shape that will change as the foot develops.

▪ The inside edge of a good fitted shoe is straight, to avoid pressure on the big toe

▪ The width and depth of a correctly fitted Start-rite shoe ensures excess pressure is never applied

▪ The built-in space allowance around the toes is greater in Start-rite shoes than in other brands

Children should have their feet measured at least twice a year by a trained assistant to ensure the continued healthy development of their feet.